Take a Virtual Scavenger Hunt @vwruletheroad Instagram Page

September 18th, 2017 by

Rule the Road

2018 Volkswagen Tiguan Rule the Road Instagram Game

The advertising world sure has changed a lot. Though many of us still enjoy watching a funny commercial or two, the landscape is certainly different than it was even 10 years ago. These days, the best way to draw consumer interest is through social media channels, especially when things can be made interactive. As is the case with the new Rule the Road Instagram game held to promote the 2018 Volkswagen Tiguan – the new king of the concrete jungle.

How do you participate in the Rule the Road scavenger hunt?

For those unfamiliar with Instagram, here’s how it works. You go to @vwruletheroad and view the “Start Here” slideshow. Note that each image represents a slideshow, as this is important to finding the right Tiguan. Each day, this tile will be switched out at 1 p.m. Eastern time with a new clue to which city landscape tile is the right choice for the day’s competition. Click the right arrow to also view the daily prize and learn more about the grand prize, a 10-day trip through San Francisco, Miami and New York.

Find the tile you think will have the correct Tiguan based on the clues, watch the videos and sort through the slideshow and then take a screenshot when you find the Tiguan. Send the screenshot in a DM to @vwruletheroad to enter for a chance to win the daily prize and be entered to win the grand prize.

The Rule the Road contest ends on October 5, and you must enter by 8:59 p.m. for each daily prize. The overall theme of the Instagram event is based on a recent ad campaign for the 2018 VW Tiguan, “The New King,” featuring a giant inflatable ape following the model through a city.

What do you think of this contest? Share your thoughts with a comment here at the Brandon Volkswagen Blog.

Posted in VW Tiguan